Content Playbook
Ready-to-share BBB content to work into your current communications that strengthens your role as trusted guides in your community.
Marketing Plan
This playbook gives you ready-to-share BBB content that strengthens your role as trusted guides. It equips you to educate and support local business growth with clear, practical resources. Each theme offers a simple way to deliver value, spark action, and reinforce trust across your network.
Work these themes into your existing marketing plan! Post these links in your newsletter, LinkedIn posts, or other communications to your members.
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Theme/Topic
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Partner value position
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Member outcome
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Links
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How to share
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Build Trust: Online reputation
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How your organization equips members to strengthen their online presence and earn customer confidence.
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Clear first steps to show up as a trustworthy, easy-to-choose business.
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Share this link in your newsletter to help your members build trust online and make it easier for customers to choose them.
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Grow Your Business: Faster response, more wins
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How your organization can help its members win more business and stand out to customers.
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Faster responses lead to better conversion of paying customers. How to create a plan to respond faster and smarter.
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Share these links to help your audience grow their business by replying faster and closing more ready-to-buy leads.
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Build Trust: Reviews that work
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How your organization helps members turn customer satisfaction into public proof of their credibility.
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More recent, positive, relevant reviews.
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Share this link to help your audience build trust with real customer stories future buyers can see.
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Reduce Risk: Complaints and resolution
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How your organization supports members with a clear, fair approach when problems arise.
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Less stress and more confidence when resolving complaints.
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Share these guides to help your audience reduce risk and protect their reputation when a complaint comes in.
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Industry Segments
- Who they are: Accountants, consultants, legal firms, financial advisors, and other experts who rely on credibility and client trust.
- What matters most: Demonstrating professionalism and ethical conduct to win and retain clients.
- How BBB Accreditation helps: Reinforces their reputation for integrity, helping them stand out in competitive fields where reputation drives referrals and long-term relationships.
- Who they are: Builders, contractors, tradespeople, and specialty service providers such as HVAC, plumbing, roofing, and electrical.
- What matters most: Securing steady work through strong customer reviews, word-of-mouth, and proof of reliability.
- How BBB Accreditation helps: Provides a clear trust signal in bids and online searches, helping them earn confidence before the first call and protect relationships through dispute-resolution support.
- Who they are: Local retail, hospitality, and home-service businesses that depend on repeat customers and community reputation.
- What matters most: Standing out locally and building loyalty through reliable service and positive experiences.
- How BBB helps: Accreditation validates their commitment to honest practices and gives them recognizable proof of trust that customers see when deciding where to shop or who to hire.
- Who they are: Clinics, private practices, wellness providers, and learning institutions that balance business operations with care and credibility.
- What matters most: Building long-term relationships based on reliability, confidentiality, and ethical standards.
- How BBB helps: Accreditation supports their reputation for responsibility and accountability, showing patients, students, and families that they can choose these providers with confidence.
Looking for other topics?
Visit the BBB Resources page for additional content.
BBB Partnerships
If you have additional questions, please visit our FAQ page or email partnership@thebbb.org.