Content Playbook
Ready-to-share BBB content to work into your current communications that strengthens your role as trusted guides in your community.
Marketing Plan
Work these themes into your existing marketing plan! Use the themes as a guide to determine which links to post in your newsletter, LinkedIn, or other communications to your members.
This playbook gives you ready-to-share BBB content that strengthens your role as trusted guides. It equips you to educate and support local business growth with clear, practical resources. Each theme offers a simple way to deliver value, spark action, and reinforce trust across your network.
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Theme/Topic
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Partner value position
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Member outcome
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Links
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Build Trust: Online reputation
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How your organization equips members to strengthen their online presence and earn customer confidence.
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Clear first steps to show up as a trustworthy, easy-to-choose business.
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Grow Your Business: Faster response, more wins
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How your organization can help its members win more business and stand out to customers.
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Faster responses lead to better conversion of paying customers. How to create a plan to respond faster and smarter.
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Build Trust: Reviews that work
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How your organization helps members turn customer satisfaction into public proof of their credibility.
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More recent, positive, relevant reviews.
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Reduce Risk: Complaints and resolution
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How your organization supports members with a clear, fair approach when problems arise.
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Less stress and more confidence when resolving complaints.
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How to Share
- Newsletters are a great place to feature these links and help members build trust.
- Email or outreach campaigns can share this content to drive member engagement.
- Websites and social posts can highlight these links to provide added value to your members.
- Member guides can share these resources to help businesses build trust and reduce their risk.
Looking for other topics?
Visit the BBB Resources page for additional content or reach out to partnership@thebbb.org.
BBB Partnerships
If you have additional questions, please visit our FAQ page or email partnership@thebbb.org.