---
title: "Partnerships: BBB Resources"
description: This playbook gives you ready-to-share BBB content that strengthens your role as trusted guides.
---

[Skip to content](https://betteryourbusiness.co/content-playbook#main-content)

# Content Playbook

Ready-to-share BBB content to work into your current communications that strengthens your role as trusted guides in your community.

Content Playbook

## Marketing Plan

Work these themes into your existing marketing plan! Use the themes as a guide to determine which links to post in your newsletter, LinkedIn, or other communications to your members.

 

This playbook gives you ready-to-share BBB content that strengthens your role as trusted guides. It equips you to educate and support local business growth with clear, practical resources. Each theme offers a simple way to deliver value, spark action, and reinforce trust across your network.

 

| **Theme/Topic** | **Partner value position** | **Member outcome** | **Links** |
| --- | --- | --- | --- |
| **Build Trust:** Online reputation | How your organization equips members to strengthen their online presence and earn customer confidence. | Clear first steps to show up as a trustworthy, easy-to-choose business. | [Strong Online Reputations: What Do They Look Like? ](https://www.bbb.org/local/1296/articles/strong-online-reputations) [7 tactics for monitoring your online reputation](https://www.bbb.org/local/1296/articles/7-tactics-for-monitoring-your-online-reputation) |
| **Grow Your Business:** Faster response, more wins | How your organization can help its members win more business and stand out to customers. | Faster responses lead to better conversion of paying customers. How to create a plan to respond faster and smarter. | [Responding to reviews wins clients. Here’s how AI helps you keep up](https://www.bbb.org/local/1296/articles/turn-reviews-into-revenue) [How to win more customers with fast(er) response times](https://www.bbb.org/local/1296/articles/win-more-customers) [How to get more quote requests and what to do with them](https://www.bbb.org/local/1296/articles/get-more-quote-requests) |
| **Build Trust: **Reviews that work | How your organization helps members turn customer satisfaction into public proof of their credibility. | More recent, positive, relevant reviews. | [How to get more (positive) customer reviews](https://www.bbb.org/local/1296/articles/how-to-get-more-positive-customer-reviews) [What’s the value of a positive review?](https://www.bbb.org/local/1296/articles/value-of-a-positive-review) |
| **Reduce Risk: **Complaints and resolution | How your organization supports members with a clear, fair approach when problems arise. | Less stress and more confidence when resolving complaints. | [The lifecycle of a complaint: How responding quickly can save your business](https://www.bbb.org/local/1296/articles/lifecycle-of-a-complaint) [BBB is your dispute resolution policy](https://www.bbb.org/local/1296/articles/bbb-is-your-dispute-resolution-policy) |

Content Playbook

## How to Share

- **Newsletters** are a great place to feature these links and help members build trust.
- **Email **or **outreach campaigns** can share this content to drive member engagement.
- **Websites** and **social posts** can highlight these links to provide added value to your members.
- **Member guides** can share these resources to help businesses build trust and reduce their risk.

 

 

Additional Marketing Materials

## Looking for other topics?

Visit the [BBB Resources page](https://betteryourbusiness.co/partnerships/resources) for additional content or reach out to [partnership@thebbb.org](mailto:partnership@thebbb.org).

 

![BBB_Logo](https://betteryourbusiness.co/hubfs/BBB_PrimaryLogo_White_RGB%20(1).png)

## BBB Partnerships

If you have additional questions, please visit our [FAQ page](https://betteryourbusiness.co/partnerships/faq) or email [partnership@thebbb.org](mailto:partnership@thebbb.org).

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